Korea’s fashion has caught attention globally thanks to the Hallyu phenomenon. Hallyu is not only loved for music, drama, and food but of course the fashion. Everyone admits that Korean celebrities are eye-catching and the start of a new trend. In this article, we will discover some famous Korean fashion brands. There are a lot of fashion stores in Korea with many clothes styles. It might be hard to choose one. But not to worry as here are the most popular Korean fashion brands.

By the way, if you are interested in doing some shopping in Korea, do not hesitate to read our previous article about the Korean size for helping you to find your clothes and shoe sizes in Korea.

Top Korean Fashion Brands

8 Seconds

8 Seconds was created by the Samsung Group in 2012 and its popularity is often compared to Uniqlo. The Korean fashion brand has trendy clothes for men, women and accessories for everyone.  Among her competitors, the brand became really appreciated by Korean customers thanks to their huge selection of clothing and reasonable prices (around $20 for a T-shirt, $40 for a dress).

8seconds korean fashion
[Source: 8seconds, Credits: https://www.ssfshop.com/8seconds]

For more information, please visit:
Instagram: 8seconds_official
Official store: 8Seconds shop

Style Nanda

Opened 15 years ago, Style Nanda’s brand is popular for fashion and beauty products. The Korean fashion brand has contemporary women’s clothes with new arrivals every day. The style is for young women who like fashion and trendy clothes.
You can easily find clothes for around $20 and some special pieces for more than $100. Style Nanda has many stores in Korea but the most famous one is the “pink hotel” located in Myeongdong.

For more information, please visit:
Instagram: stylenanda_korea
Official store: STYLENANDA & 3CE


Tibaeg is a soft contemporary brand. The designer, Cho Eun Ae suggests a new style with graphic elements and delicates details for creating a relaxed clothes collection. This Korean fashion brand is focused on women’s clothes only and, puts forward dresses. Tibaeg’s pieces are usually worn by Korean celebrities. Prices start around $30 but depend on collections.

For more information, please visit:
Instagram: tibaeg
Official store: Tibaeg


Designed by Kathleen Hanhee Kye, KYE brand became a really important brand in the Korean fashion industry. Created in 2011, KYE received some prestigious awards like the International Woolmark Prize Asia and the LVMH, by Louis Vuitton.
Clothes were put forward by international celebrities like Khloe Kardashian and Rihanna.

The brand that wants to represent the new generation’s emotions offers casual style for men and women. Prices start around $80 for men and women’s collections but you can also enjoy sales.

For more information, please visit:
Instagram: kye_official
Official store: KYE 카이

Beyond Closet

Beyond Closet is a men fashion brand. Created in 2008 by Taeyong Ko, the brand wants to “introduce American classics and preppy looks […] newly interpreted with each’s season’s witty graphic and various color” (Beyond Closet). Taeyong Ko’s brand has clothes and accessories (phone cases, wallets, key rings, hats, sunglasses, …) for men who care about their fashion for a reasonable price. The price starts around $30.

For more information, please visit:
Instagram : beyondcloset_official
Official store : Beyond Closet


66Girls (pronounce Yook Yook Girls) is a Korean fashion brand for women of all sizes. They have sizes ranging from free to 2XL and various fashion styles. The style of this clothing brand is casual, comfy, and lovely. You can check out their website to find great deals, unisex clothes, activewear, and much more. Everyone could easily find clothes on this website, no matter the age. And all these clothes are available at an affordable price! 

For more information, please visit:
Instagram: 66girls_en
Official store: YOOK YOOK GIRLS


The Korean fashion brand Charm’s has an old street fashion style. With 90s-style aesthetic, the shop offers clothing for men and women for reasonable prices. It is also popular with many Korean celebrities. Charm’s has a lot of collaborations with fashion influencers like the model Irene Kim. Prices start around $30.

For more information, please visit:
Instagram: official_charms
Official store: Charm’s

Lucky Chouette

Following the success of “Jardin de Chouette” created in 2005, the director and icon of Korean fashion Kim Jae-Hyun opened a new store named “Lucky chouette”. This last brand collection is famous among the younger crowd thanks to stimulating clothes defined by funky garments with a rock n roll attitude. The webshop is complete and well supplied with clothing for men, women, and kids. There are also accessories and shoe categories. Children’s clothes prices start around $40 and adult clothing starts around $65.

For more information, please visit:
Instagram: luckychouette7
Official store: Lucky Chouette


The Studio K has beautiful and attractive clothes found in popular K dramas but the best part is you can find them at reasonable prices. Singer Ailee’s casual outfit from Mnet’s GoodGirl 2nd episode can be found in The Studio K store as well as Somin Jeon from the Running Man. The Korean fashion brand The Studio K has thought-out the needs and wants of their customers. They have been making efforts to harmonize international fashion trends while not leaving their core identity. The prices start from $60.

For more information, please visit:
Instagram: thestudiok_official
Official store: THE STUDIO K

Hyein Seo

Hyein Seo Korean fashion
[Source: Dasom Han / Courtesy of Hyein Seo, Credits: https://www.vogue.com/]

Hyein Seo is one of those designers whose success was recognized in the international scene when she was just a student. She had the honor to introduce her work during the New York Fashion Week, and she was also honored Best Designer at the International Fashion Showcase of the British Fashion Council. Her streetwear brand with monochronic colors continues to transcend time. Also, international superstar Rihanna adorned the Korean fashion brand Hyein Seo which drew in more attention.
Hyein Seo’s brand offers women clothes with some accessories and shoes. Prices start around $100.

For more information, please visit:
Instagram: Hyeinantwerp
Official store: Hyein Seo


Chuu is an adorable Korean fashion brand that collaborated with famous character brands like Barbie, Hello Kitty, and Disney. The brand supports an enjoyable and active lifestyle. With affordable prices, Chuu wants to help all women to express their personality and be able to love themselves. The brand is about woman fashion only. If you like the cute and comfortable style, you will enjoy this brand for sure! There is a lot of choices for clothes, accessories, but also lingerie.

For more information, please visit:
Instagram: chuu_en
Official store: Chuu


ODD ONE OUT is a brand launched by P-R PREJECT, “a crew involved in various creative movements of art, culture and fashion.” In their shop, they purpose modern and casual stylish clothes for women.
The brand is a famous brand in Korea and some local celebrities (Hyun A, Blackpink, ITZY, or also (G)I-DLE) had already worn some pieces of these collections.
There are a lot of choices and all prices are reasonable! Prices start around $20.

For more information, please visit :
Instagram: oddoneout.kr
Official store: ODD ONE OUT

We hoped you enjoyed this article about Korean fashion brands and maybe you will find some treasure in all these clothes!
Of course, there are a lot of fashion brands in Korea so we cannot list them all in only one article but we hope this article helped you to see what kind of Korean fashion brands exists and what is popular.
Do not hesitate to tell us: Did you know all these brands? And which one was your favorite?

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