Seoul 5-Day Itinerary for K-beauty & Shopping

Seoul 5-Day Itinerary for K-beauty & Shopping

📍 Seoul 📅 5 Days 🗓️ December 🎯 27 Activities 👥 Couple 👥 Family 👥 Friends 👥 Solo
Travel vibes: ✨ K-Beauty & Shopping
2 384
Asmita Khadka
Asmita Khadka 🧭 Pathfinder
📅 Dec 23 – Dec 27, 2025 Published Jan 12, 2026

A stylish Seoul itinerary focused on beauty, fashion, and shopping hotspots. From K-beauty must-visits to trendy neighborhoods and local brands, this flexible route lets you explore Seoul’s latest trends at your own pace.

Day-by-Day Itinerary

Day 1

Tue, Dec 23

Airport Transfer & Hotel Check-in

Airport Transfer & Hotel Check-in
10:00 (3h)
📍Incheon International Airport to Seoul
Airport Transfer & Hotel Check-in
10:00 (3h)

Airport Transfer & Hotel Check-in

📍Incheon International Airport to Seoul
How to Travel from Incheon International Airport (ICN) to SeoulHow to Travel from Incheon International Airport (ICN)...
AREX Incheon Airport Express Train Ticket (One-Way)AREX Incheon Airport Express Train Ticket (One-Way)$8Private Incheon Airport(ICN) Transfer for Seoul and Gyeonggi-doPrivate Incheon Airport(ICN) Transfer for Seoul and Gyeonggi-do$40

Hunt Hidden Pop-Up Stores Across Trendy Seongsu-dong

Hunt Hidden Pop-Up Stores Across Trendy Seongsu-dong
11:00 (2h)
📍Seongsu-dong, Seongdong-gu, Seoul🚇Line 2 Seongsu Station🕐Mon-Sun 10:30-21:00🗺️View on map
Hunt Hidden Pop-Up Stores Across Trendy Seongsu-dong
11:00 (2h)

Hunt Hidden Pop-Up Stores Across Trendy Seongsu-dong

📍Seongsu-dong, Seongdong-gu, Seoul • 🚇Line 2 Seongsu Station
🕐Mon-Sun 10:30-21:00
Things to do in Seongsudong, 2026 GuideThings to do in Seongsudong, 2026 Guide

Cafe-Hop & Boutique Shop in Trendy Seongsu-dong

Cafe-Hop & Boutique Shop in Trendy Seongsu-dong
13:00 (2h)
📍Seongsu-dong, Seongdong-gu, Seoul🚇Line 2 Seongsu Station🕐Mon-Sun 10:00-20:00🗺️View on map
Cafe-Hop & Boutique Shop in Trendy Seongsu-dong
13:00 (2h)

Cafe-Hop & Boutique Shop in Trendy Seongsu-dong

📍Seongsu-dong, Seongdong-gu, Seoul • 🚇Line 2 Seongsu Station
🕐Mon-Sun 10:00-20:00
Things to do in Seongsudong, 2026 GuideThings to do in Seongsudong, 2026 Guide

Go on a K-Beauty Haul at Olive Young’s Biggest Store in Seongsu

Go on a K-Beauty Haul at Olive Young’s Biggest Store in Seongsu
15:00 (2h)
📍13, Yeonmujang 7-gil, Seongdong-gu, Seoul🕐Mon-Sun 10:00-22:00🗺️View on map
Go on a K-Beauty Haul at Olive Young’s Biggest Store in Seongsu
15:00 (2h)

Go on a K-Beauty Haul at Olive Young’s Biggest Store in Seongsu

📍13, Yeonmujang 7-gil, Seongdong-gu, Seoul
🕐Mon-Sun 10:00-22:00
Olive Young N Seongsu: What to Buy + Shopping TipsOlive Young N Seongsu: What to Buy +...

Shop & Snack Your Way Through Myeongdong

Shop & Snack Your Way Through Myeongdong
17:00 (2h)
📍66, Eulji-ro, Jung-gu, Seoul🚇Line 4 Myeong-dong Station🕐Mon-Sun 10:00-20:00🗺️View on map
Shop & Snack Your Way Through Myeongdong
17:00 (2h)

Shop & Snack Your Way Through Myeongdong

📍66, Eulji-ro, Jung-gu, Seoul • 🚇Line 4 Myeong-dong Station
🕐Mon-Sun 10:00-20:00
📖Myeongdong Night Market 명동야시장: All You Need to...
NANTA Show in Myeongdong Theater TicketsNANTA Show in Myeongdong Theater Tickets$32Seoul Hair Salons in MyeongdongSeoul Hair Salons in Myeongdong$36

Shopping at The Hyundai Seoul, Shinsegae & More

Shopping at The Hyundai Seoul, Shinsegae & More
19:00 (1h)
📍108 Yeoui-daero, Yeongdeungpo-gu, Seoul🚇Line 5 Yeouinaru Station🕐Mon-Thu 10:30-20:00; Fri-Sun 10:30-20:20🗺️View on map
Shopping at The Hyundai Seoul, Shinsegae & More
19:00 (1h)

Shopping at The Hyundai Seoul, Shinsegae & More

📍108 Yeoui-daero, Yeongdeungpo-gu, Seoul • 🚇Line 5 Yeouinaru Station
🕐Mon-Thu 10:30-20:00; Fri-Sun 10:30-20:20
Best 15 Shopping Malls in SeoulBest 15 Shopping Malls in Seoul

Enjoy Korean Fried Chicken with Draft Beer

Enjoy Korean Fried Chicken with Draft Beer
20:30 (2h)
📍Myeongdong 7gil, Jung-gu, Seoul🚇Euljiro 1il-ga Line 2, Exit 5 or 6🕐Mon-Sun 10:00-20:00🗺️View on map
Enjoy Korean Fried Chicken with Draft Beer
20:30 (2h)

Enjoy Korean Fried Chicken with Draft Beer

📍Myeongdong 7gil, Jung-gu, Seoul • 🚇Euljiro 1il-ga Line 2, Exit 5 or 6
🕐Mon-Sun 10:00-20:00
Best Korean Fried Chicken Restaurants in SeoulBest Korean Fried Chicken Restaurants in Seoul

Day 2

Wed, Dec 24

Cafe-Hop Hidden Alleys in Ikseon-dong

Cafe-Hop Hidden Alleys in Ikseon-dong
10:00 (2h)
📍Samil-daero, Supyo-ro, Donhwamun-ro, Jongno-gu, Seoul🚇Line 3 Jongno 3-ga Station🕐Mon-Sun 12:00-20:00🗺️View on map
Cafe-Hop Hidden Alleys in Ikseon-dong
10:00 (2h)

Cafe-Hop Hidden Alleys in Ikseon-dong

📍Samil-daero, Supyo-ro, Donhwamun-ro, Jongno-gu, Seoul • 🚇Line 3 Jongno 3-ga Station
🕐Mon-Sun 12:00-20:00
Top Things To Do In Ikseondong (2025 Guide)Top Things To Do In Ikseondong (2025 Guide)

Try the Netflix-Famous Street Eats at Gwangjang Market

Try the Netflix-Famous Street Eats at Gwangjang Market
12:00 (2h)
📍88, Changgyeonggung-ro, Jongno-gu, Seoul🚇Line 1 Jongno 5-ga Station🕐Mon-Sun 09:00-18:00🗺️View on map
Try the Netflix-Famous Street Eats at Gwangjang Market
12:00 (2h)

Try the Netflix-Famous Street Eats at Gwangjang Market

📍88, Changgyeonggung-ro, Jongno-gu, Seoul • 🚇Line 1 Jongno 5-ga Station
🕐Mon-Sun 09:00-18:00
Gwangjang Market Guide (광장시장): A Foodie’s ParadiseGwangjang Market Guide (광장시장): A Foodie’s Paradise
Vegan & Vegetarian Food Tours at Gwangjang MarketVegan & Vegetarian Food Tours at Gwangjang Market$89Gwangjang Market Food ToursGwangjang Market Food Tours$49

Create Hangeul Jewelry at Eulji-ro’s Lettering Jewelry Lab

Create Hangeul Jewelry at Eulji-ro’s Lettering Jewelry Lab
14:00 (2h)
📍Underground shopping center of City Hall Square, Saetuk 4-5, 12 Eulji-ro, Jung District, Seoul🚇Line 1/2, City Hall Station, exit 5 approx. 168 m on foot🕐Mon-Sat 10:30-19:00; Sun Closed🗺️View on map
Create Hangeul Jewelry at Eulji-ro’s Lettering Jewelry Lab
14:00 (2h)

Create Hangeul Jewelry at Eulji-ro’s Lettering Jewelry Lab

📍Underground shopping center of City Hall Square, Saetuk 4-5, 12 Eulji-ro, Jung District, Seoul • 🚇Line 1/2, City Hall Station, exit 5 approx. 168 m on foot
🕐Mon-Sat 10:30-19:00; Sun Closed
Create Your Hangeul Jewelry at Lettering Jewelry LabCreate Your Hangeul Jewelry at Lettering Jewelry Lab$52

Hang Out & Sip Outdoors in Euljiro Nogari Alley

Hang Out & Sip Outdoors in Euljiro Nogari Alley
18:00 (2h)
📍15 Eulji-ro 13-gil, Euljiro 3(sam)-ga, Jung District, Seoul🚇Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3🕐Mon-Sun 17:00-23:00🗺️View on map
Hang Out & Sip Outdoors in Euljiro Nogari Alley
18:00 (2h)

Hang Out & Sip Outdoors in Euljiro Nogari Alley

📍15 Eulji-ro 13-gil, Euljiro 3(sam)-ga, Jung District, Seoul • 🚇Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3
🕐Mon-Sun 17:00-23:00
Enjoy a Night Out Like a Local: Outdoor Drinks & Food in SeoulEnjoy a Night Out Like a Local: Outdoor...
Drinking and Eating at Seoul AlleysDrinking and Eating at Seoul Alleys$74Korean Night Dining Tour – Food & DrinksKorean Night Dining Tour – Food & Drinks$107

Late-Night Shopping Spree in Dongdaemun

Late-Night Shopping Spree in Dongdaemun
21:00 (2h)
📍266 Jong-ro, Jongno-gu, Seoul🚇Line 2 Dongdaemun History & Culture Park Station🕐Mon-Sat 20:00-23:00; Sun Closed🗺️View on map
Late-Night Shopping Spree in Dongdaemun
21:00 (2h)

Late-Night Shopping Spree in Dongdaemun

📍266 Jong-ro, Jongno-gu, Seoul • 🚇Line 2 Dongdaemun History & Culture Park Station
🕐Mon-Sat 20:00-23:00; Sun Closed
Dongdaemun Fashion Street & DDP (Dongdaemun Design Plaza) 동대문디자인플라자Dongdaemun Fashion Street & DDP (Dongdaemun Design Plaza)...

Day 3

Thu, Dec 25

Try Real K-Skincare: Dermatology Treatments for Glow

Try Real K-Skincare: Dermatology Treatments for Glow
10:00 (2h)
🕐Mon-Sun 10:00-21:00🗺️View on map
Try Real K-Skincare: Dermatology Treatments for Glow
10:00 (2h)

Try Real K-Skincare: Dermatology Treatments for Glow

🕐Mon-Sun 10:00-21:00
Top 13 English Speaking Dermatology Clinics in SeoulTop 13 English Speaking Dermatology Clinics in Seoul
One day Beauty Trip in Korea: Including beauty consultationOne day Beauty Trip in Korea: Including beauty...$42Lee Moon Won Clinic Scalp CareLee Moon Won Clinic Scalp Care$128

Get a K-Beauty Makeover: Makeup & Hair in Gangnam

Get a K-Beauty Makeover: Makeup & Hair in Gangnam
12:00 (2h)
🕐Mon-Sun 09:00-18:00🗺️View on map
Get a K-Beauty Makeover: Makeup & Hair in Gangnam
12:00 (2h)

Get a K-Beauty Makeover: Makeup & Hair in Gangnam

🕐Mon-Sun 09:00-18:00
Best Eyelash Perm Experiences in SeoulBest Eyelash Perm Experiences in Seoul$49Seoul: K-Beauty Tour / K-pop Hair & Makeup TourSeoul: K-Beauty Tour / K-pop Hair & Makeup...$212

Snap COEX Starfield Library’s Sky-High Bookshelves

Snap COEX Starfield Library’s Sky-High Bookshelves
15:00 (2h)
📍513 Yeongdong-daero, Gangnam-gu, Seoul🚇Line 2 Samseong Station🕐Mon-Sun 10:30-22:00 🗺️View on map
Snap COEX Starfield Library’s Sky-High Bookshelves
15:00 (2h)

Snap COEX Starfield Library’s Sky-High Bookshelves

📍513 Yeongdong-daero, Gangnam-gu, Seoul • 🚇Line 2 Samseong Station
🕐Mon-Sun 10:30-22:00
Best Things To Do in Starfield COEX MallBest Things To Do in Starfield COEX Mall

Shop Y2K Fashion & Trendy Accessories at GOTO Underground Mall

Shop Y2K Fashion & Trendy Accessories at GOTO Underground Mall
17:00 (2h)
📍jiha 200, Sinbanpo-ro, Seocho-gu, Seoul🚇Express Bus Terminal Station line 3/7/9, exit 8-1/8-2🕐Mon-Sun 10:00-22:00🗺️View on map
Shop Y2K Fashion & Trendy Accessories at GOTO Underground Mall
17:00 (2h)

Shop Y2K Fashion & Trendy Accessories at GOTO Underground Mall

📍jiha 200, Sinbanpo-ro, Seocho-gu, Seoul • 🚇Express Bus Terminal Station line 3/7/9, exit 8-1/8-2
🕐Mon-Sun 10:00-22:00
Best Budget Shopping Spots in SeoulBest Budget Shopping Spots in Seoul

Shop, Dine & Glow Up in Trendy Gangnam

Shop, Dine & Glow Up in Trendy Gangnam
19:00 (2h)
📍Yeoksam-dong, Gangnam-gu, Seoul🚇Line 2 Gangnam Station🕐Mon-Sun 10:00-20:00🗺️View on map
Shop, Dine & Glow Up in Trendy Gangnam
19:00 (2h)

Shop, Dine & Glow Up in Trendy Gangnam

📍Yeoksam-dong, Gangnam-gu, Seoul • 🚇Line 2 Gangnam Station
🕐Mon-Sun 10:00-20:00
33 Best Things To Do in Gangnam – Updated 202533 Best Things To Do in Gangnam –...
Bongeunsa Temple Night Tour with Gourmet ExperienceBongeunsa Temple Night Tour with Gourmet ExperienceSulwhasoo Balance Spa in GangnamSulwhasoo Balance Spa in Gangnam$161

Day 4

Fri, Dec 26

Get a Trendy Korean Hairstyle at a Local Salon

Get a Trendy Korean Hairstyle at a Local Salon
10:00 (2h)
🕐Mon-Sun 10:00-21:00🗺️View on map
Get a Trendy Korean Hairstyle at a Local Salon
10:00 (2h)

Get a Trendy Korean Hairstyle at a Local Salon

🕐Mon-Sun 10:00-21:00
Best 23 English-Speaking Hair Salons in Seoul – Updated 2025Best 23 English-Speaking Hair Salons in Seoul –...
Seoul Hair Salon in GangnamSeoul Hair Salon in Gangnam$57Seoul Hair Salons in MyeongdongSeoul Hair Salons in Myeongdong$36

Hop Cafes & Restaurants in Yeonnam-dong

Hop Cafes & Restaurants in Yeonnam-dong
12:00 (2h)
📍Yeonnam-dong, Mapo-gu, Seoul🚇Line 2 Hongik Univ. Station🕐Mon-Sun 10:00-21:00🗺️View on map
Hop Cafes & Restaurants in Yeonnam-dong
12:00 (2h)

Hop Cafes & Restaurants in Yeonnam-dong

📍Yeonnam-dong, Mapo-gu, Seoul • 🚇Line 2 Hongik Univ. Station
🕐Mon-Sun 10:00-21:00
Yeonnam-dong Guide: From How to Get There and Things to Do Yeonnam-dong Guide: From How to Get There and...

Discover Your Best Colors with Personal Color Analysis

Discover Your Best Colors with Personal Color Analysis
14:00 (2h)
🕐Mon-Sun 10:00-18:00🗺️View on map
Discover Your Best Colors with Personal Color Analysis
14:00 (2h)

Discover Your Best Colors with Personal Color Analysis

🕐Mon-Sun 10:00-18:00
Personal Color Experiences in SeoulPersonal Color Experiences in Seoul$102Korean Makeup Class in SeoulKorean Makeup Class in Seoul$60

Shop Street Fashion in Hongdae

Shop Street Fashion in Hongdae
15:00 (2h)
📍94, Wausan-ro, Mapo-gu, Seoul🚇Line 2 Hongik Univ. Station🕐Mon-Sun 10:00-21:00🗺️View on map
Shop Street Fashion in Hongdae
15:00 (2h)

Shop Street Fashion in Hongdae

📍94, Wausan-ro, Mapo-gu, Seoul • 🚇Line 2 Hongik Univ. Station
🕐Mon-Sun 10:00-21:00

Get your nails done in Hongdae

Get your nails done in Hongdae
17:00 (2h)
📍Mapo-gu, Seoul🕐Mon-Sun 09:00-20:00🗺️View on map
Get your nails done in Hongdae
17:00 (2h)

Get your nails done in Hongdae

📍Mapo-gu, Seoul
🕐Mon-Sun 09:00-20:00
Seoul Nail Salon in HongdaeSeoul Nail Salon in Hongdae$14

Catch Street Performers in Lively Hongdae

Catch Street Performers in Lively Hongdae
19:00 (2h)
📍20 Hongik-ro, Mapo-gu, Seoul🚇Line 2 Hongik Univ. Station🕐Mon-Sun 15:00-22:00🗺️View on map
Catch Street Performers in Lively Hongdae
19:00 (2h)

Catch Street Performers in Lively Hongdae

📍20 Hongik-ro, Mapo-gu, Seoul • 🚇Line 2 Hongik Univ. Station
🕐Mon-Sun 15:00-22:00
The Ultimate 18 Things To Do In Hongdae and More!The Ultimate 18 Things To Do In Hongdae...

Sing Your Heart Out at a Cozy Coin Noraebang (Karaoke)

Sing Your Heart Out at a Cozy Coin Noraebang (Karaoke)
21:00 (2h)
🕐Mon-Sun 12:00-23:00🗺️View on map
Sing Your Heart Out at a Cozy Coin Noraebang (Karaoke)
21:00 (2h)

Sing Your Heart Out at a Cozy Coin Noraebang (Karaoke)

🕐Mon-Sun 12:00-23:00
The Ultimate 18 Things To Do In Hongdae and More!The Ultimate 18 Things To Do In Hongdae...

Day 5 — Final Moments & Departure

Sat, Dec 27

Inside Hannam-dong: Seoul’s Most Refined Trend District

Inside Hannam-dong: Seoul’s Most Refined Trend District
10:00 (3h)
📍Hannam-dong, Yongsan-gu, Seoul🚇Hangangjin Station Line 6🕐Mon-Sun 10:00-22:00🗺️View on map
Inside Hannam-dong: Seoul’s Most Refined Trend District
10:00 (3h)

Inside Hannam-dong: Seoul’s Most Refined Trend District

📍Hannam-dong, Yongsan-gu, Seoul • 🚇Hangangjin Station Line 6
🕐Mon-Sun 10:00-22:00

Explore Haebangchon & Sinheung Market

Explore Haebangchon & Sinheung Market
13:00 (2h)
📍95-9 Sinheung-ro, Yongsan-gu, Seoul🚇Line 6 Noksapyeong Station🕐Mon-Sun 08:00-21:00🗺️View on map
Explore Haebangchon & Sinheung Market
13:00 (2h)

Explore Haebangchon & Sinheung Market

📍95-9 Sinheung-ro, Yongsan-gu, Seoul • 🚇Line 6 Noksapyeong Station
🕐Mon-Sun 08:00-21:00
Explore Haebangchon & Sinheung Market: Seoul’s Hidden Local GemsExplore Haebangchon & Sinheung Market: Seoul’s Hidden Local...

Cruise the Han River for Sparkling City Views

Cruise the Han River for Sparkling City Views
18:00 (2h)
📍290 Yeouidong-ro, Yeongdeungpo-gu, Seoul🚇Line 5 Yeouinaru Station🕐Mon 15:00-22:00; Tue-Sun 11:30-22:00🗺️View on map
Cruise the Han River for Sparkling City Views
18:00 (2h)

Cruise the Han River for Sparkling City Views

📍290 Yeouidong-ro, Yeongdeungpo-gu, Seoul • 🚇Line 5 Yeouinaru Station
🕐Mon 15:00-22:00; Tue-Sun 11:30-22:00
All About Ttukseom Hangang Park 뚝섬한강공원All About Ttukseom Hangang Park 뚝섬한강공원
Eland Han River Cruise & Ashley Marine BuffetEland Han River Cruise & Ashley Marine Buffet$24Han River Cruise ExperienceHan River Cruise Experience$14

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