Seoul 5-Day Itinerary for K-beauty & Shopping

Seoul 5-Day Itinerary for K-beauty & Shopping

📍 Seoul 📅 5 Days 🗓️ December 🎯 27 Activities 👥 Couple 👥 Family 👥 Friends 👥 Solo
Travel vibes: ✨ K-Beauty & Shopping
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Doyoung
Doyoung ✓ 🎒 Traveler
📅 Dec 23 – Dec 27, 2025 Published Jan 12, 2026

A stylish Seoul itinerary focused on beauty, fashion, and shopping hotspots. From K-beauty must-visits to trendy neighborhoods and local brands, this flexible route lets you explore Seoul’s latest trends at your own pace.

Day-by-Day Itinerary

Day 1

Tue, Dec 23

Airport Transfer & Hotel Check-in

Airport Transfer & Hotel Check-in
10:00 (3h)
📍Incheon International Airport to Seoul
Airport Transfer & Hotel Check-in
10:00 (3h)

Airport Transfer & Hotel Check-in

📍Incheon International Airport to Seoul
How to Travel from Incheon International Airport (ICN) to Seoul How to Travel from Incheon International Airport (ICN)...
AREX Incheon Airport Express Train Ticket (One-Way) AREX Incheon Airport Express Train Ticket (One-Way)$8Private Incheon Airport(ICN) Transfer for Seoul and Gyeonggi-do Private Incheon Airport(ICN) Transfer for Seoul and Gyeonggi-do$113

Hunt Hidden Pop-Up Stores Across Trendy Seongsu-dong

Hunt Hidden Pop-Up Stores Across Trendy Seongsu-dong
11:00 (2h)
📍Seongsu-dong, Seongdong-gu, Seoul🚇Line 2 Seongsu Station🕐Mon-Sun 10:30-21:00🗺️View on map
Hunt Hidden Pop-Up Stores Across Trendy Seongsu-dong
11:00 (2h)

Hunt Hidden Pop-Up Stores Across Trendy Seongsu-dong

📍Seongsu-dong, Seongdong-gu, Seoul • 🚇Line 2 Seongsu Station
🕐Mon-Sun 10:30-21:00
Things to do in Seongsudong, 2025 Guide Things to do in Seongsudong, 2025 Guide

Cafe-Hop & Boutique Shop in Trendy Seongsu-dong

Cafe-Hop & Boutique Shop in Trendy Seongsu-dong
13:00 (2h)
📍Seongsu-dong, Seongdong-gu, Seoul🚇Line 2 Seongsu Station🕐Mon-Sun 10:00-20:00🗺️View on map
Cafe-Hop & Boutique Shop in Trendy Seongsu-dong
13:00 (2h)

Cafe-Hop & Boutique Shop in Trendy Seongsu-dong

📍Seongsu-dong, Seongdong-gu, Seoul • 🚇Line 2 Seongsu Station
🕐Mon-Sun 10:00-20:00
Things to do in Seongsudong, 2025 Guide Things to do in Seongsudong, 2025 Guide

Go on a K-Beauty Haul at Olive Young’s Biggest Store in Seongsu

Go on a K-Beauty Haul at Olive Young’s Biggest Store in Seongsu
15:00 (2h)
📍13, Yeonmujang 7-gil, Seongdong-gu, Seoul🕐Mon-Sun 10:00-22:00🗺️View on map
Go on a K-Beauty Haul at Olive Young’s Biggest Store in Seongsu
15:00 (2h)

Go on a K-Beauty Haul at Olive Young’s Biggest Store in Seongsu

📍13, Yeonmujang 7-gil, Seongdong-gu, Seoul
🕐Mon-Sun 10:00-22:00
Olive Young N Seongsu: What to Buy + Shopping Tips Olive Young N Seongsu: What to Buy +...

Shop & Snack Your Way Through Myeongdong

Shop & Snack Your Way Through Myeongdong
17:00 (2h)
📍66, Eulji-ro, Jung-gu, Seoul🚇Line 4 Myeong-dong Station🕐Mon-Sun 10:00-20:00🗺️View on map
Shop & Snack Your Way Through Myeongdong
17:00 (2h)

Shop & Snack Your Way Through Myeongdong

📍66, Eulji-ro, Jung-gu, Seoul • 🚇Line 4 Myeong-dong Station
🕐Mon-Sun 10:00-20:00
📖Myeongdong Night Market 명동야시장: All You Need to...
NANTA Show in Myeongdong Theater Tickets NANTA Show in Myeongdong Theater Tickets$32Seoul Hair Salons in Myeongdong Seoul Hair Salons in Myeongdong$36

Shopping at The Hyundai Seoul, Shinsegae & More

Shopping at The Hyundai Seoul, Shinsegae & More
19:00 (1h)
📍108 Yeoui-daero, Yeongdeungpo-gu, Seoul🚇Line 5 Yeouinaru Station🕐Mon-Thu 10:30-20:00; Fri-Sun 10:30-20:20🗺️View on map
Shopping at The Hyundai Seoul, Shinsegae & More
19:00 (1h)

Shopping at The Hyundai Seoul, Shinsegae & More

📍108 Yeoui-daero, Yeongdeungpo-gu, Seoul • 🚇Line 5 Yeouinaru Station
🕐Mon-Thu 10:30-20:00; Fri-Sun 10:30-20:20
Best 15 Shopping Malls in Seoul Best 15 Shopping Malls in Seoul

Enjoy Korean Fried Chicken with Draft Beer

Enjoy Korean Fried Chicken with Draft Beer
20:30 (2h)
📍Myeongdong 7gil, Jung-gu, Seoul🚇Euljiro 1il-ga Line 2, Exit 5 or 6🕐Mon-Sun 10:00-20:00🗺️View on map
Enjoy Korean Fried Chicken with Draft Beer
20:30 (2h)

Enjoy Korean Fried Chicken with Draft Beer

📍Myeongdong 7gil, Jung-gu, Seoul • 🚇Euljiro 1il-ga Line 2, Exit 5 or 6
🕐Mon-Sun 10:00-20:00
Best Korean Fried Chicken Restaurants in Seoul Best Korean Fried Chicken Restaurants in Seoul

Day 2

Wed, Dec 24

Cafe-Hop Hidden Alleys in Ikseon-dong

Cafe-Hop Hidden Alleys in Ikseon-dong
10:00 (2h)
📍Samil-daero, Supyo-ro, Donhwamun-ro, Jongno-gu, Seoul🚇Line 3 Jongno 3-ga Station🕐Mon-Sun 12:00-20:00🗺️View on map
Cafe-Hop Hidden Alleys in Ikseon-dong
10:00 (2h)

Cafe-Hop Hidden Alleys in Ikseon-dong

📍Samil-daero, Supyo-ro, Donhwamun-ro, Jongno-gu, Seoul • 🚇Line 3 Jongno 3-ga Station
🕐Mon-Sun 12:00-20:00
Top Things To Do In Ikseondong (2025 Guide) Top Things To Do In Ikseondong (2025 Guide)

Try the Netflix-Famous Street Eats at Gwangjang Market

Try the Netflix-Famous Street Eats at Gwangjang Market
12:00 (2h)
📍88, Changgyeonggung-ro, Jongno-gu, Seoul🚇Line 1 Jongno 5-ga Station🕐Mon-Sun 09:00-18:00🗺️View on map
Try the Netflix-Famous Street Eats at Gwangjang Market
12:00 (2h)

Try the Netflix-Famous Street Eats at Gwangjang Market

📍88, Changgyeonggung-ro, Jongno-gu, Seoul • 🚇Line 1 Jongno 5-ga Station
🕐Mon-Sun 09:00-18:00
Gwangjang Market Guide (광장시장): A Foodie’s Paradise Gwangjang Market Guide (광장시장): A Foodie’s Paradise
Vegan & Vegetarian Food Tours at Gwangjang Market Vegan & Vegetarian Food Tours at Gwangjang Market$91Gwangjang Market Food ToursGwangjang Market Food Tours$51

Create Hangeul Jewelry at Eulji-ro’s Lettering Jewelry Lab

Create Hangeul Jewelry at Eulji-ro’s Lettering Jewelry Lab
14:00 (2h)
📍Underground shopping center of City Hall Square, Saetuk 4-5, 12 Eulji-ro, Jung District, Seoul🚇Line 1/2, City Hall Station, exit 5 approx. 168 m on foot🕐Mon-Sat 10:30-19:00; Sun Closed🗺️View on map
Create Hangeul Jewelry at Eulji-ro’s Lettering Jewelry Lab
14:00 (2h)

Create Hangeul Jewelry at Eulji-ro’s Lettering Jewelry Lab

📍Underground shopping center of City Hall Square, Saetuk 4-5, 12 Eulji-ro, Jung District, Seoul • 🚇Line 1/2, City Hall Station, exit 5 approx. 168 m on foot
🕐Mon-Sat 10:30-19:00; Sun Closed
Create Your Hangeul Jewelry at Lettering Jewelry Lab Create Your Hangeul Jewelry at Lettering Jewelry Lab$52

Hang Out & Sip Outdoors in Euljiro Nogari Alley

Hang Out & Sip Outdoors in Euljiro Nogari Alley
18:00 (2h)
📍15 Eulji-ro 13-gil, Euljiro 3(sam)-ga, Jung District, Seoul🚇Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3🕐Mon-Sun 17:00-23:00🗺️View on map
Hang Out & Sip Outdoors in Euljiro Nogari Alley
18:00 (2h)

Hang Out & Sip Outdoors in Euljiro Nogari Alley

📍15 Eulji-ro 13-gil, Euljiro 3(sam)-ga, Jung District, Seoul • 🚇Exit 3 of Euljiro 3-ga Station on Seoul Metro Line 3
🕐Mon-Sun 17:00-23:00
Enjoy a Night Out Like a Local: Outdoor Drinks & Food in Seoul Enjoy a Night Out Like a Local: Outdoor...
Drinking and Eating at Seoul Alleys Drinking and Eating at Seoul Alleys$74Korean Night Dining Tour – Food & Drinks Korean Night Dining Tour – Food & Drinks$107

Late-Night Shopping Spree in Dongdaemun

Late-Night Shopping Spree in Dongdaemun
21:00 (2h)
📍266 Jong-ro, Jongno-gu, Seoul🚇Line 2 Dongdaemun History & Culture Park Station🕐Mon-Sat 20:00-23:00; Sun Closed🗺️View on map
Late-Night Shopping Spree in Dongdaemun
21:00 (2h)

Late-Night Shopping Spree in Dongdaemun

📍266 Jong-ro, Jongno-gu, Seoul • 🚇Line 2 Dongdaemun History & Culture Park Station
🕐Mon-Sat 20:00-23:00; Sun Closed
Dongdaemun Fashion Street & DDP (Dongdaemun Design Plaza) 동대문디자인플라자 Dongdaemun Fashion Street & DDP (Dongdaemun Design Plaza)...

Day 3

Thu, Dec 25

Try Real K-Skincare: Dermatology Treatments for Glow

Try Real K-Skincare: Dermatology Treatments for Glow
10:00 (2h)
🕐Mon-Sun 10:00-21:00🗺️View on map
Try Real K-Skincare: Dermatology Treatments for Glow
10:00 (2h)

Try Real K-Skincare: Dermatology Treatments for Glow

🕐Mon-Sun 10:00-21:00
Top 13 English Speaking Dermatology Clinics in Seoul Top 13 English Speaking Dermatology Clinics in Seoul
One day Beauty Trip in Korea: Including beauty consultation One day Beauty Trip in Korea: Including beauty...$42Lee Moon Won Clinic Scalp Care Lee Moon Won Clinic Scalp Care$128

Get a K-Beauty Makeover: Makeup & Hair in Gangnam

Get a K-Beauty Makeover: Makeup & Hair in Gangnam
12:00 (2h)
🕐Mon-Sun 09:00-18:00🗺️View on map
Get a K-Beauty Makeover: Makeup & Hair in Gangnam
12:00 (2h)

Get a K-Beauty Makeover: Makeup & Hair in Gangnam

🕐Mon-Sun 09:00-18:00
Best Eyelash Perm Experiences in SeoulBest Eyelash Perm Experiences in Seoul$25Seoul: K-Beauty Tour / K-pop Hair & Makeup Tour Seoul: K-Beauty Tour / K-pop Hair & Makeup...$212

Snap COEX Starfield Library’s Sky-High Bookshelves

Snap COEX Starfield Library’s Sky-High Bookshelves
15:00 (2h)
📍513 Yeongdong-daero, Gangnam-gu, Seoul🚇Line 2 Samseong Station🕐Mon-Sun 10:30-22:00 🗺️View on map
Snap COEX Starfield Library’s Sky-High Bookshelves
15:00 (2h)

Snap COEX Starfield Library’s Sky-High Bookshelves

📍513 Yeongdong-daero, Gangnam-gu, Seoul • 🚇Line 2 Samseong Station
🕐Mon-Sun 10:30-22:00
Best Things To Do in Starfield COEX Mall Best Things To Do in Starfield COEX Mall

Shop Y2K Fashion & Trendy Accessories at GOTO Underground Mall

Shop Y2K Fashion & Trendy Accessories at GOTO Underground Mall
17:00 (2h)
📍jiha 200, Sinbanpo-ro, Seocho-gu, Seoul🚇Express Bus Terminal Station line 3/7/9, exit 8-1/8-2🕐Mon-Sun 10:00-22:00🗺️View on map
Shop Y2K Fashion & Trendy Accessories at GOTO Underground Mall
17:00 (2h)

Shop Y2K Fashion & Trendy Accessories at GOTO Underground Mall

📍jiha 200, Sinbanpo-ro, Seocho-gu, Seoul • 🚇Express Bus Terminal Station line 3/7/9, exit 8-1/8-2
🕐Mon-Sun 10:00-22:00
Best Budget Shopping Spots in Seoul Best Budget Shopping Spots in Seoul

Shop, Dine & Glow Up in Trendy Gangnam

Shop, Dine & Glow Up in Trendy Gangnam
19:00 (2h)
📍Yeoksam-dong, Gangnam-gu, Seoul🚇Line 2 Gangnam Station🕐Mon-Sun 10:00-20:00🗺️View on map
Shop, Dine & Glow Up in Trendy Gangnam
19:00 (2h)

Shop, Dine & Glow Up in Trendy Gangnam

📍Yeoksam-dong, Gangnam-gu, Seoul • 🚇Line 2 Gangnam Station
🕐Mon-Sun 10:00-20:00
33 Best Things To Do in Gangnam – Updated 2025 33 Best Things To Do in Gangnam –...
Bongeunsa Temple Night Tour with Gourmet Experience Bongeunsa Temple Night Tour with Gourmet ExperienceSulwhasoo Balance Spa in Gangnam Sulwhasoo Balance Spa in Gangnam$162

Day 4

Fri, Dec 26

Get a Trendy Korean Hairstyle at a Local Salon

Get a Trendy Korean Hairstyle at a Local Salon
10:00 (2h)
🕐Mon-Sun 10:00-21:00🗺️View on map
Get a Trendy Korean Hairstyle at a Local Salon
10:00 (2h)

Get a Trendy Korean Hairstyle at a Local Salon

🕐Mon-Sun 10:00-21:00
Best 23 English-Speaking Hair Salons in Seoul – Updated 2025 Best 23 English-Speaking Hair Salons in Seoul –...
Seoul Hair Salon in Gangnam Seoul Hair Salon in Gangnam$57Seoul Hair Salons in Myeongdong Seoul Hair Salons in Myeongdong$36

Hop Cafes & Restaurants in Yeonnam-dong

Hop Cafes & Restaurants in Yeonnam-dong
12:00 (2h)
📍Yeonnam-dong, Mapo-gu, Seoul🚇Line 2 Hongik Univ. Station🕐Mon-Sun 10:00-21:00🗺️View on map
Hop Cafes & Restaurants in Yeonnam-dong
12:00 (2h)

Hop Cafes & Restaurants in Yeonnam-dong

📍Yeonnam-dong, Mapo-gu, Seoul • 🚇Line 2 Hongik Univ. Station
🕐Mon-Sun 10:00-21:00
Yeonnam-dong Guide: From How to Get There and Things to Do  Yeonnam-dong Guide: From How to Get There and...

Discover Your Best Colors with Personal Color Analysis

Discover Your Best Colors with Personal Color Analysis
14:00 (2h)
🕐Mon-Sun 10:00-18:00🗺️View on map
Discover Your Best Colors with Personal Color Analysis
14:00 (2h)

Discover Your Best Colors with Personal Color Analysis

🕐Mon-Sun 10:00-18:00
Personal Color Experiences in Seoul Personal Color Experiences in Seoul$89Korean Makeup Class in Seoul Korean Makeup Class in Seoul$60

Shop Street Fashion in Hongdae

Shop Street Fashion in Hongdae
15:00 (2h)
📍94, Wausan-ro, Mapo-gu, Seoul🚇Line 2 Hongik Univ. Station🕐Mon-Sun 10:00-21:00🗺️View on map
Shop Street Fashion in Hongdae
15:00 (2h)

Shop Street Fashion in Hongdae

📍94, Wausan-ro, Mapo-gu, Seoul • 🚇Line 2 Hongik Univ. Station
🕐Mon-Sun 10:00-21:00

Get your nails done in Hongdae

Get your nails done in Hongdae
17:00 (2h)
📍Mapo-gu, Seoul🕐Mon-Sun 09:00-20:00🗺️View on map
Get your nails done in Hongdae
17:00 (2h)

Get your nails done in Hongdae

📍Mapo-gu, Seoul
🕐Mon-Sun 09:00-20:00
Seoul Nail Salon in Hongdae Seoul Nail Salon in Hongdae$14

Catch Street Performers in Lively Hongdae

Catch Street Performers in Lively Hongdae
19:00 (2h)
📍20 Hongik-ro, Mapo-gu, Seoul🚇Line 2 Hongik Univ. Station🕐Mon-Sun 15:00-22:00🗺️View on map
Catch Street Performers in Lively Hongdae
19:00 (2h)

Catch Street Performers in Lively Hongdae

📍20 Hongik-ro, Mapo-gu, Seoul • 🚇Line 2 Hongik Univ. Station
🕐Mon-Sun 15:00-22:00
The Ultimate 18 Things To Do In Hongdae and More! The Ultimate 18 Things To Do In Hongdae...

Sing Your Heart Out at a Cozy Coin Noraebang (Karaoke)

Sing Your Heart Out at a Cozy Coin Noraebang (Karaoke)
21:00 (2h)
🕐Mon-Sun 12:00-23:00🗺️View on map
Sing Your Heart Out at a Cozy Coin Noraebang (Karaoke)
21:00 (2h)

Sing Your Heart Out at a Cozy Coin Noraebang (Karaoke)

🕐Mon-Sun 12:00-23:00
The Ultimate 18 Things To Do In Hongdae and More! The Ultimate 18 Things To Do In Hongdae...

Day 5 — Final Moments & Departure

Sat, Dec 27

Inside Hannam-dong: Seoul’s Most Refined Trend District

Inside Hannam-dong: Seoul’s Most Refined Trend District
10:00 (3h)
📍Hannam-dong, Yongsan-gu, Seoul🚇Hangangjin Station Line 6🕐Mon-Sun 10:00-22:00🗺️View on map
Inside Hannam-dong: Seoul’s Most Refined Trend District
10:00 (3h)

Inside Hannam-dong: Seoul’s Most Refined Trend District

📍Hannam-dong, Yongsan-gu, Seoul • 🚇Hangangjin Station Line 6
🕐Mon-Sun 10:00-22:00

Explore Haebangchon & Sinheung Market

Explore Haebangchon & Sinheung Market
13:00 (2h)
📍95-9 Sinheung-ro, Yongsan-gu, Seoul🚇Line 6 Noksapyeong Station🕐Mon-Sun 08:00-21:00🗺️View on map
Explore Haebangchon & Sinheung Market
13:00 (2h)

Explore Haebangchon & Sinheung Market

📍95-9 Sinheung-ro, Yongsan-gu, Seoul • 🚇Line 6 Noksapyeong Station
🕐Mon-Sun 08:00-21:00
Explore Haebangchon & Sinheung Market: Seoul’s Hidden Local Gems Explore Haebangchon & Sinheung Market: Seoul’s Hidden Local...

Cruise the Han River for Sparkling City Views

Cruise the Han River for Sparkling City Views
18:00 (2h)
📍290 Yeouidong-ro, Yeongdeungpo-gu, Seoul🚇Line 5 Yeouinaru Station🕐Mon 15:00-22:00; Tue-Sun 11:30-22:00🗺️View on map
Cruise the Han River for Sparkling City Views
18:00 (2h)

Cruise the Han River for Sparkling City Views

📍290 Yeouidong-ro, Yeongdeungpo-gu, Seoul • 🚇Line 5 Yeouinaru Station
🕐Mon 15:00-22:00; Tue-Sun 11:30-22:00
All About Ttukseom Hangang Park 뚝섬한강공원 All About Ttukseom Hangang Park 뚝섬한강공원
Eland Han River Cruise & Ashley Marine BuffetEland Han River Cruise & Ashley Marine Buffet$24Han River Cruise Experience Han River Cruise Experience$13

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