Seoul 5-Day Itinerary for K-beauty & Shopping

Asmita Khadka 🧭 Pathfinder

📅 Dec 23 – Dec 27, 2025 Published Jan 12, 2026

A stylish Seoul itinerary focused on beauty, fashion, and shopping hotspots. From K-beauty must-visits to trendy neighborhoods and local brands, this flexible route lets you explore Seoul’s latest trends at your own pace.

Day-by-Day Itinerary

Day 1

Tue, Dec 23

Airport Transfer & Hotel Check-in

10:00 (3h)

📍Incheon International Airport to Seoul

10:00 (3h)

Airport Transfer & Hotel Check-in

📍Incheon International Airport to Seoul

Hunt Hidden Pop-Up Stores Across Trendy Seongsu-dong

11:00 (2h)

📍Seongsu-dong, Seongdong-gu, Seoul🚇Line 2 Seongsu Station🕐Mon-Sun 10:30-21:00🗺️View on map

11:00 (2h)

Hunt Hidden Pop-Up Stores Across Trendy Seongsu-dong

📍Seongsu-dong, Seongdong-gu, Seoul • 🚇Line 2 Seongsu Station

🕐Mon-Sun 10:30-21:00

Cafe-Hop & Boutique Shop in Trendy Seongsu-dong

13:00 (2h)

📍Seongsu-dong, Seongdong-gu, Seoul🚇Line 2 Seongsu Station🕐Mon-Sun 10:00-20:00🗺️View on map

13:00 (2h)

Cafe-Hop & Boutique Shop in Trendy Seongsu-dong

📍Seongsu-dong, Seongdong-gu, Seoul • 🚇Line 2 Seongsu Station

🕐Mon-Sun 10:00-20:00

Go on a K-Beauty Haul at Olive Young’s Biggest Store in Seongsu

15:00 (2h)

📍13, Yeonmujang 7-gil, Seongdong-gu, Seoul🕐Mon-Sun 10:00-22:00🗺️View on map

15:00 (2h)

Go on a K-Beauty Haul at Olive Young’s Biggest Store in Seongsu

📍13, Yeonmujang 7-gil, Seongdong-gu, Seoul

🕐Mon-Sun 10:00-22:00

Shop & Snack Your Way Through Myeongdong

17:00 (2h)

📍66, Eulji-ro, Jung-gu, Seoul🚇Line 4 Myeong-dong Station🕐Mon-Sun 10:00-20:00🗺️View on map

17:00 (2h)

Shop & Snack Your Way Through Myeongdong

📍66, Eulji-ro, Jung-gu, Seoul • 🚇Line 4 Myeong-dong Station

🕐Mon-Sun 10:00-20:00

Shopping at The Hyundai Seoul, Shinsegae & More

19:00 (1h)

📍108 Yeoui-daero, Yeongdeungpo-gu, Seoul🚇Line 5 Yeouinaru Station🕐Mon-Thu 10:30-20:00; Fri-Sun 10:30-20:20🗺️View on map

19:00 (1h)

Shopping at The Hyundai Seoul, Shinsegae & More

📍108 Yeoui-daero, Yeongdeungpo-gu, Seoul • 🚇Line 5 Yeouinaru Station

🕐Mon-Thu 10:30-20:00; Fri-Sun 10:30-20:20

Enjoy Korean Fried Chicken with Draft Beer

20:30 (2h)

📍Myeongdong 7gil, Jung-gu, Seoul🚇Euljiro 1il-ga Line 2, Exit 5 or 6🕐Mon-Sun 10:00-20:00🗺️View on map

20:30 (2h)

Enjoy Korean Fried Chicken with Draft Beer

📍Myeongdong 7gil, Jung-gu, Seoul • 🚇Euljiro 1il-ga Line 2, Exit 5 or 6

🕐Mon-Sun 10:00-20:00

Day 2

Wed, Dec 24

Cafe-Hop Hidden Alleys in Ikseon-dong

10:00 (2h)

📍Samil-daero, Supyo-ro, Donhwamun-ro, Jongno-gu, Seoul🚇Line 3 Jongno 3-ga Station🕐Mon-Sun 12:00-20:00🗺️View on map

10:00 (2h)

Cafe-Hop Hidden Alleys in Ikseon-dong

📍Samil-daero, Supyo-ro, Donhwamun-ro, Jongno-gu, Seoul • 🚇Line 3 Jongno 3-ga Station

🕐Mon-Sun 12:00-20:00

Try the Netflix-Famous Street Eats at Gwangjang Market

12:00 (2h)

📍88, Changgyeonggung-ro, Jongno-gu, Seoul🚇Line 1 Jongno 5-ga Station🕐Mon-Sun 09:00-18:00🗺️View on map

12:00 (2h)

Try the Netflix-Famous Street Eats at Gwangjang Market

📍88, Changgyeonggung-ro, Jongno-gu, Seoul • 🚇Line 1 Jongno 5-ga Station

🕐Mon-Sun 09:00-18:00

Create Hangeul Jewelry at Eulji-ro’s Lettering Jewelry Lab

14:00 (2h)

📍Underground shopping center of City Hall Square, Saetuk 4-5, 12 Eulji-ro, Jung District, Seoul🚇Line 1/2, City Hall Station, exit 5 approx. 168 m on foot🕐Mon-Sat 10:30-19:00; Sun Closed🗺️View on map

14:00 (2h)