Olive Young N Seongsu: What to Buy + Shopping Tips

The K-beauty market is abuzz with the launch of Olive Young N Seongsu. This is the latest addition to the K-beauty brand, which has garnered positive responses since its launch on November 26, 2024. Olive Young is not a new name for Korean beauty stores. It is Korea’s no. 1 health and beauty store offering skincare, makeup, beauty tools, and supplements at great prices. It also offers healthcare products, processed foods, beverages, household goods, and cultural gift certificates.

Also Read:

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Where Is Olive Young N Seongsu?

Getting to Olive Young N Seongsu is pretty easy. First, you reach Seongsu Station and exit it from Exit 4. Then, walk straight along the road and turn right at the first intersection. The beautiful Olive Young N Seongsu building is right in front of you. The five-storied building’s exterior, spacious interior, and cheerful atmosphere complement Seongsu’s cutting-edge fashion scene.

Since opening its first store in Gangnam in 1999, Olive Young has flourished and added hundreds of locations. Olive Young N Seongsu is its latest addition in the trendy Seongsu-dong neighborhood of iconic Seoul. This is the largest Olive Young store, spanning five floors and covering an area of 4,628 square meters. It features retail spaces from the first to the third floor and a reserved space for VIP members and business partners on the fourth floor.

• Olive Young N Seongsu Address: 13 Yeonmujang 7-gil, Seongdong-gu, Seoul, South Korea; Google Map
• Opening Hours: 10 AM – 10 PM
• Social Media: Official Website

Discover Olive Young N Seongsu: What’s Inside Each Floor?

If you’re exploring Seoul’s hip Seongsu-dong, make sure to step into Olive Young N Seongsu, the flagship store that’s become a must-visit for beauty lovers and trendsetters alike. More than just a drugstore, this space offers a curated K-beauty experience across three thoughtfully designed floors. Here’s what you’ll find on each level:

1F – N. PLAYGROUND

Unlike your average beauty store entrance, the first floor of Olive Young N Seongsu feels more like a concept space. This level is dedicated to rotating collaborations, pop-up exhibitions, and visually striking displays that change with the seasons or brand events. It’s a space where K-beauty meets lifestyle and culture.

You’ll also find Cafe staNd, a cozy café inside the store, complete with tables and chairs — a rare and welcome touch for a retail space. It’s common to see families relaxing here while someone else browses; moms shopping for skincare while dads and kids enjoy a break over drinks. This floor sets the tone: it’s not just about shopping, it’s about the full Olive Young experience.

2F – BEAUTY & CULTURE

Take the escalator up to the second floor, and you’ll find a more experiential space. The second floor of Olive Young N Seongsu is a paradise for makeup lovers. This level is all about color — with entire walls dedicated to lip tints, eyeshadow palettes, blushes, and more from Korea’s most popular cosmetic brands.

It’s also home to the Luxe Edit section, a curated zone featuring premium K-beauty brands in a more elegant, boutique-style layout. For fragrance enthusiasts, there’s a stylish Perfume Library where you can explore a wide range of scents, from niche to mainstream.

And don’t miss the K-pop Now section, which showcases trending makeup looks inspired by idols and current beauty influencers — giving you an instant glimpse into Korea’s hottest beauty trends. Whether you’re trying to recreate a NewJeans blush look or just want the latest tint, this is the floor to explore.

And for male visitors, there’s a dedicated Men’s Edit section offering grooming products, and skincare curated just for men. Whether you’re here for inspiration or indulgence, this floor delivers a full sensory experience.

3F – SKIN & WELLNESS

The third floor of Olive Young N Seongsu is where beauty meets wellness and lifestyle. This level is dedicated to skincare and self-care essentials, with entire sections devoted to sheet masks, serums, and ingredient-focused zones — think retinol, collagen, and niacinamide.

The Wellness Edit area features soothing aroma products, sleep aids, and stress-relieving goods designed to help you reset both body and mind. A standout feature is the Hair & Body Care zone, equipped with washbasins, hair dryers, and styling tools so you can actually try products before buying — a thoughtful touch that turns shopping into a true experience.

There’s also a vibrant Food Market offering everything from trendy Korean diet snacks popular among women in their 20s and 30s to functional health supplements and vitamins. Keep an eye out for limited-time Food Pop-ups featuring seasonal or regional specialties.

And when you’re ready to take a break? Just head to the rooftop terrace connected to this floor — it’s a relaxing open-air space perfect for recharging with a snack or simply soaking in the Seongsu vibe.

Must-Buy Products At Olive Young N Seongsu?

Have you noticed Olive Young N Seongsu has an additional ‘N’ that is not present in other Olive Young’s Seongsu stores? This N stands for New (reflecting new discoveries), Next (symbolizing a better future of Olive Young), Nest (a landmark in Seongsu-dong where Olive Young’s new trends are cultivated), and Network (gathering K-beauty brands to establish new value standards for beauty and health). Olive Young N Seongsu adopts these core values and functions as the hottest beauty spot in the town. Its products are of high quality and come at reasonable prices. Let’s take a look at some of its bestsellers:

Aestura Atobarrier 365 Cream

• Price: 26,000 Won ($18.15)
• Best For: All skin types, especially sensitive and dry skin

If you have dry skin, you must get Aestura Atobarrier 365 Cream. This K-beauty product is the number one Dermatologist-Recommended Dermocosmetic brand. It is infused with ceramide, moisture capsules, phytosphingosine, and fatty acids that moisturize your skin quickly. This cream’s high-density ceramides help strengthen the skin barrier and protect the skin from environmental aggressors.

Bring Green Tea Tree Cica Soothing Toner

• Price: 19,800 Won ($13.82)
• Best For: All skin types, especially acne-prone and sensitive skin

The 2024 Olive Young Awards winner and one of the brand’s bestsellers, Bring Green Tea Tree Cica Soothing Toner offers 5 times hydration and soothing effects. This toner is ideal for acne-prone, oily, and sensitive skin. It is also Dermatologically tested to help reduce blackheads and whiteheads and control excess sebum. This set contains three types of tea tree complex and offers weightless skin care. It comes with 500 ml Toner, 50 ml Cream, and 20 ml Foam.

Torriden Dive-In Low Molecular Hyaluronic Acid Mask 8 Sheets

• Price: 14,400 Won ($10.05)
• Best For: All skin types, especially sensitive and dry skin

Next, Torriden Dive-In Low Molecular Hyaluronic Acid Mask helps moisturize sensitive and dry skin. This vegan, cruelty-free Korean mask is dipped in a serum enriched with five forms of hyaluronic acid. It consists of D-panthenol, Madecassoside, and allantoin, which offer soothing properties to the skin. Likewise, panthenol, trehalose, and allantoin reduce inflammation and keep skin dehydrated. After facial cleansing, put on the mask for 15 to 20 minutes.

Rom&nd The Juicy Lasting Tint

• Price: 8,900 Won ($6.21)
• Best For: All lip types

Are you looking for that perfect pouty lips? Effortlessly achieve plump lips with Rom&nd The Juicy Lasting Tint. It comes in multiple colors and fruity shades, from Bearberry smoothie to Deep Sangria, Jujube, Rich coral, Almond rose, Nude peanut, and Dragon pink. Softly apply the lip tint from the inside of your lips and press them together 2-3 times after applying. You will get glossy lips with zero sticky feeling.

Ideal For Men Perfect All-In-One

• Price: 20,300 Won ($14. 17)
• Best For: All skin types

Cosmetics stores usually cater to female customers. But not Olive Young N Seongsu. It sells Men’s skincare products and has a Men’s Edit Brow Bar, where men can experience brow styling tailored to their styles. Likewise, Ideal For Men Perfect All-In-One is one product you can’t miss buying. It offers a perfect hydrating solution for men. This set has a Perfect All-In-One Anti-Wrinkle product (150 ml) and a cleansing foam (20 ml). Expect a non-sticky and clean finish to your skin routine.

Things To Do Besides Shopping At Olive Young N Seongsu

Visitors primarily arrive at Olive Young N Seongsu to shop. However, upon their arrival, they will find that this store is more than a shopping hub. It features many sections offering a variety of experiences. The first floor has displays featuring award-winning brands from the Olive Young Awards. The second and third floors have 12 specialized zones, each catering to a specific product category. The second floor also houses Color Makeup, Hot & New Express, Luxe Edit, and Men’s Edit. There is also a garden, where visitors can relax on benches and take pictures. In addition to shopping, these are the must-do things at this vibrant store:

Check Out Trend Fountain

• Floor No: 1st Floor

Olive Young N Seongsu’s first floor is designed as an exhibition space under the concept of Olive Young’s 25th Anniversary Birthday. The Trend Fountain dominates most of the area on the first floor. It is eye-catching with its massive display of handpicked beauty products. This area features the latest products and changes its theme every month. During the store’s launch in November, its theme was celebrating Olive Young’s 25th anniversary.

Buy Exclusive Items At The Corner Goods Shop

Floor No: 1st Floor

You will come across The Corner Goods Shop a few minutes after entering the store. This souvenir and gift shop is the first at Olive Young. It was created to spice up your health and beauty routine. This shop features store-exclusive items that you won’t find anywhere else. If you want to buy a gift for your loved ones, this store is your one-stop destination.

Buy Merchandise At K-pop Now

Floor No: 2nd Floor

K-pop has taken the world by storm in recent years. While BTS paved the way for global recognition of K-pop artists, the fourth- and fifth-generation idols have continuously done their best to keep the momentum going. Hence, it’s no wonder Olive Young N Seongsu has a K-pop-only space, K-pop Now, on its 2nd floor. This area features your favorite K-pop idols’ latest albums, merch, and photo cards. There is also a photo zone for taking snaps.

Get A Skin Consultation At Skin Fit Studio

Floor No: 3rd Floor

Are you concerned about your skin or looking for personalized skin treatments? Then, Skin Fit Studio is your destination. It offers a one-on-one session with an Olive Young Beauty Consultant who provides you with skincare tips. The consultant will also offer home care methods for skin problems and recommend the best products. You can also get spa-quality skincare treatments here.

Refuel And Recharge At The Cafe Stand

Floor No: 1st Floor

After all the shopping and exploring the gigantic Olive Young store, you must get pretty tired. Why don’t you rest and have some food at Cafe Stand? It offers a peaceful retreat from the mall’s hustle and bustle. You can order a coffee or any beverage that suits your taste. The cafe also offers unique health and beauty-inspired brand collaboration menus that are updated monthly.

In addition to these zones is a Perfume Library where you can find hundreds of fragrances. Visitors can also get themed tutorials and personalized beauty sessions at the Makeup Studio and Touch-Up Bar. Additionally, The Connect Studio offers a platform for brands to promote themselves through live marketing. The building’s fourth floor offers a lounge area for VIP Olive Members. Finally, the fifth floor is only for Olive Young employees and partners.

Olive Young N Seongsu is the hottest Gen-Z spot dedicated to Korean beauty, skincare, and health. It houses around 160 brands, including luxury names like Santa Maria Novella, rom&nd, and Simihaze Beauty. To cater to foreign visitors, the store has multilingual staff members fluent in English, Japanese, and Chinese. The products also have electronic labels displaying their names in English, and every staff carries a live translator that can translate 16 languages. Visitors can park their cars on the second and fourth basement floors and enjoy shopping. And that’s it! So, are you ready to visit this trendy cosmetics hub in Seongsu?